Help surprise Dan for his
50^th birthday

People all over the world will photograph themselves holding a sign with one word, which will be combined into a birthday story sent to Dan Ariely for his 50^th birthday, this April 29^th

If you decide to help, you’ll contribute a photo of yourself holding a sign to complete the message for Dan. Scroll down to find out how!

Rules of the game:

Don’t tell Dan. This is a surprise!
Don’t tag Dan or bring this to his attention in any way
If Dan asks about this project, change the subject immediately. Some suggestions: “How’s that hike going?” or “Have you heard about [insert current event here]” or the always-reliable “Do you know any jokes?”
Do NOT tell Dan

Here we go, just a few steps...

Step 1: Assignment

Draw a randomly-selected word using the word-generator below, and your word will magically appear. Your word is the one in black (not gray).

became
brands,
meetings

Step 2: Preparation

Decide whether you want to print the word out or write it yourself

If you choose to print, then make sure your printer is full of black ink and print the page in landscape mode. Click here to print your word.
If you choose to write, then make sure the letters are very big and bold and fill the whole page. Write in ALL CAPS, and include any punctuation that the word-generator gave you.

Step 3: Photograph

Take a photo of yourself holding your sign (or have someone help!)

Take the photo in “landscape” mode (that means you’ll need to turn your smartphone sideways if you are using a smartphone to take the photo.

Hold the sign in the center of the photo.
Show off your personality!
Make sure the photo is clear, in focus, and the word on the sign is legible.

Step 4: Upload

Step 5: Share

Encourage all your friends, family, coworkers, and acquaintances to help out. Spread the word!

Check back frequently to see how many words are left!

Submitted words: %

Step 6: Enjoy!

Thank you so very much for your help. There is literally no way that we could do this without you. You are the honey to our tea, the moon to our stars, the flame to our candles. Because of you, Dan will wear a smile from ear to ear on his birthday. From the bottom of our hearts, thank you.

Thank you!

Oops!

Please generate a word and then upload a photo!