Help surprise Dan for his
50th birthday

People all over the world will photograph themselves holding a sign with one word, which will be combined into a birthday story sent to Dan Ariely for his 50th birthday, this April 29th

Dan Ariely

If you decide to help, you’ll contribute a photo of yourself holding a sign to complete the message for Dan. Scroll down to find out how!

Rules of the game:

background figures

Here we go, just a few steps...

Step 1: Assignment

Draw a randomly-selected word using the word-generator below, and your word will magically appear. Your word is the one in black (not gray).

Step 2: Preparation

Decide whether you want to print the word out or write it yourself

Step 3: Photograph

Take a photo of yourself holding your sign (or have someone help!)

Step 4: Upload

First you need to generate your word

Enter your full name if you’d like to be mentioned in the video credits.

Step 5: Share

Encourage all your friends, family, coworkers, and acquaintances to help out. Spread the word!

Check back frequently to see how many words are left!

Submitted words: %

Step 6: Enjoy!

Thank you so very much for your help. There is literally no way that we could do this without you. You are the honey to our tea, the moon to our stars, the flame to our candles. Because of you, Dan will wear a smile from ear to ear on his birthday. From the bottom of our hearts, thank you.